Press reports

Top 100 Online Findability 2009: 'Only' 31% of Holland's largest online advertisers have an optimal online findability

Nijmegen, 2 December 2009 - Search Engine Mediabureau Checkit has studied the online findability of Dutch advertisers for the fourth time. 31% of the websites have an optimal findability by achieving a findability score of 80% or higher. A disappointing result; the Top 100 Online Findability is based on the 100 organizations with the highest online media spend of the Netherlands (source: Nielsen). read more

Top 100 Findability 2008

Nijmegen, 1 October 2008 - Search Engine Mediabureau Checkit, part of Isobar, studied for the third time the online findability of the 100 largest advertisers in the Netherlands for search engines, based on data from Nielsen Media Research,. This year the online findability for the websites studied has further improved: the average online findability has again increased. This year 64% of the organizations in this study have a findability score of 50% or more. read more

Aegis Media takes over search engine marketing agency Checkit

Amsterdam, April 9 2008 – On April 9, 2008 Aegis Media became the full owner of Checkit. The search engine marketing agency will be part of Isobar, the digital marketing network of Aegis Media. On the Dutch market Checkit is in the top three in the field of search engine marketing. With this takeover the Isobar network definitively confirms its position as market leader in the Netherlands. Together with the 40 Checkit specialists Isobar now has approx.150 employees who together represent all disciplines of digital marketing. The present management of Checkit will remain connected to the company. Also, Checkit will continue to exist as a brand name next to the other 5 agency brands (among which also search engine marketing agency iProspect) that together form the Dutch Isobar network.  read more

Top 100 online findability: only 8% scored well

Nijmegen, 6 September 2007 - Consumers spend more time online and the online consumer spending increases steadily. Search Engine Mediabureau Checkit has conducted a study about the online findability of the 100 largest advertisers (source: Nielsen Media Research) in search engines. Only 8% scored well. read more

Buyers and information searchers view search results differently

The Netherlands, 22-02-2007 - For the first time an eye tracking study, conducted by De Vos & Jansen Market Research and Search Engine Mediabureau Checkit, makes clear that searchers with the intention to buy and searchers for information show different viewing habits for search results. This study proves that buyers view more search results and are more brand orientated than information searchers. read more

Checkit Findability Top 100

Nijmegen, 5 April 2006 - Search Engine Mediabureau Checkit has in cooperation with Tilburg University conducted research on the online findability for search engines of the 100 largest advertisers in the Netherlands: 68% of the websites cannot be easily found by search engines. read more

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